When I began selling, in  Omaha NE, then Kearney NE, and then back to Omaha in the early

1960's, retail business owners were just starting to experience more competition than ever

before. 


The increasing competion was ... of couse in their category of business in their town, but not

just categorical competion.


 Just as difficult was the fact that each consumer began to realize the suppsed advantage of            " shpping around "  more so than before due to theadvent of franchise Bamd Retail stores and   increases in local, Nationial Chain Stores. 


Of course, the development of Shopping Centers / Malls became a factor also, sucking consumers in from distances up to 100 and more miles from the shopping mall " in the city ".   


The local, independent retail business owners in all cities / towns surroundig the geograpiy of the

 " shopping center / mall " left them with less sales, but the same amount of business operating costs as before = effectively placing a downward pressure on their personal income.


Even though in recent years, some shopping centers have fallen on hard times, and have closed, mostly due to the Internet Sales many companies have taken from the retail stores located in the shopping centers, the commercial zoned streets in every city of any appreciable size are dotted with franhise brand stores, and branded national chain stores, while many independently owned retail stores have held on, but increasingly difficult to earn sufficient profits to justify the hours of operating their business, while at the same time subsidizing the separate commercial real estate value of address location their business operates " from ".


Owning commercial real estate, commercially zoned, is an investment that is supposed to be a Stand Along Profit Center.


With rising inflation, and therefore higher real estate values, along with increases in real estate taxes, the independent business owner has experienced the business problem of having to subsidize the costs of the commercial business property from the profits of the other profit center, which is the business that operates from the address location of the business the real estate owner also operated there adding to the reduced personal income of the owner of both businesses; real estate ownership, and business ownership.


While the increased value of the real estate adds to the Assets of the business owner, the catch is that the real estate value is a fixed value, not fungible related to cash flow available from the business operations of the business operating from the real estate.


Some business owners, who also own real estate their business operates from, have fallen prey to the " easy lending bank " who eyes the attachment of the value of the asset of the land as collateral, providing busisness loans to business owners with adaquate assets to justify the busniess loans.

Indebtedness of course must be paid from sales of the business, and is a cost of owning the business that must be added to the cost of sales of the products / services the business owner manages toward their local customers.   The whole economic picture is not especially right.

Hello,   I am

Wilbert T. " Ted " Sass;

I began my sales career at age 8;

at age 78, as you can read...

‚ÄčI'm still selling ...

Click:  My Sass Career Summary.

Because I have been selling for over six decades, 

i have been part of the changes in business - 

Independent Business Owners in America face

the most difficult competition at the current state

of our American Consumer Economy because

the retail businesses in almost all towns and cities

is dominated by National Francfhis Brands and National Chain Store Brands, both at the local brick and mortar locations, and at the Internet addresses.